Our Brands

Discover two focused brands from Arcelo Nutri Food, each built around ingredient integrity, considered production and a clear role in everyday life.

The Arcelo brand family

Better choices begin with a clear purpose

Fit Muscles and Annadhara serve different moments of the day, but both are grounded in a simple belief: good products should make their ingredients, process and everyday value easy to understand.

One supports active routines with peanut-based nutrition. The other brings traditionally inspired, cold-pressed peanut oil to the modern kitchen.

Purpose before trends

Each range begins with a specific everyday need, from active nutrition to cleaner cooking.
Process you can understand

Controlled roasting, batch checks and low-temperature extraction make quality easier to see.
Ingredients kept central

Peanuts stay at the heart of both brands, expressed through nutrition and pure cooking oil.
Fit Muscles
Fuel with purposeProtein-forward nutrition
Annadhara
Cook with purityCold-pressed oils

Inside each brand

Different routines. The same attention to detail.

Fit Muscles approaches peanuts through performance nutrition; Annadhara approaches them through pure cooking oil. Together they show how thoughtful process choices can create products with distinct, useful roles.

Fit Muscles high protein peanut butter
High-protein optionsNo palm oil

Performance nutrition

Fit Muscles

Peanut-powered nutrition for active, everyday routines

Fit Muscles develops peanut butter and peanut-based nutrition for people who want practical protein without losing the pleasure of taste and texture. The range spans natural, flavoured, classic and high-protein formats designed for toast, oats, shakes, snacks and training-day fuel.

Controlled dry roastingModerate roasting develops peanut flavour while protecting aroma and protein quality.
Protein-forward formatsOptions include high-protein peanut butter and soluble peanut protein powders.
No industrial oilsThe brand states zero palm oil and no hydrogenated fats in its peanut butter.
Texture calibratedCreamy and crunchy variants are ground separately for a more intentional finish.
Shop Fit Muscles Read the brand story
Annadhara cold pressed virgin peanut oil
Cold pressed100% natural

Tradition, carefully preserved

Annadhara

Cold-pressed purity for the modern kitchen

Annadhara brings traditional oil-making values into a controlled modern process. Its virgin peanut oil is made to preserve the ingredient's natural aroma, golden colour and character, giving everyday cooking a cleaner, more ingredient-conscious foundation.

Below 40°CA German cold-press machine is used to keep thermal drift below 40°C.
Natural and unrefinedPremium-quality peanuts remain central to the oil and its natural character.
No deodorising chemicalsThe process is designed to retain the oil's naturally nutty aroma.
Zero bleachingThe oil keeps its clear golden appearance without chemical bleaching.
Explore Annadhara View Arcelo oils

Choose your routine

Find the brand that fits your day

Use this quick comparison to understand where each brand fits naturally into your routine.

Choose with confidence
Fit Muscles Peanut nutrition
Shared promiseEveryday quality
AnnadharaCold-pressed oil
Focus
Protein-forward peanut essentials
Purposeful everyday products
Cold-pressed virgin peanut oil
Best for
Shakes, bowls, spreads and snacks
Simple routines that feel better
Everyday cooking and kitchen routines
Ingredients
Peanut-first formulations
Considered, quality-led choices
Natural, unrefined peanut oil
Experience
Satisfying taste and flexible formats
Clear, practical and approachable
Nutty aroma and golden appearance
Routine fit
Active days and modern kitchens
Made for real everyday life
Daily cooking with a traditional process
Promise
Fuel smarter, enjoy every spoonful
Useful products with honest purpose
Preserve natural character through cold pressing