Our mission
Make peanut-powered food simpler to choose, satisfying to enjoy, and practical enough to become part of real routines.
About Fit Muscles
Purposeful peanut nutrition, thoughtful production, and everyday products made to earn your trust.
A brand by Arcelo Nutri Food
Peanut nutrition made with purpose, not shortcuts.
Fit Muscles began with a practical idea: make peanut-based nutrition easier to understand, enjoyable to eat, and flexible enough for the way people actually live. Today, our range moves from breakfast bowls and training shakes to family snacks and everyday cooking.
We believe trust is built when ingredients, process, product purpose, and customer support are all made clear.
From spoonful to stronger routine
Mission and vision
Building a clearer standard for everyday nutrition.
Our vision
Build trusted Indian food brands where ingredient integrity, thoughtful production, and useful customer value are always easy to see.
What guides us
Values that shape every decision.
We design around how people actually eat, cook, train, and share food, then communicate each product with the clarity customers deserve.
Purposeful by design
Every format starts with a practical role: an easier breakfast, a smarter snack, a better shake, or a useful kitchen staple.
Clear, quality-led choices
We make product information easier to understand so customers can choose with confidence and use each product well.
Made for real routines
Our products are designed to move naturally between busy mornings, active days, family kitchens, and satisfying treats.
Our quality commitment
Credibility begins long before the jar reaches you.
From controlled roasting and texture calibration to food-safety management and batch verification, our process is designed to protect ingredient character and keep quality accountable.
FSSAI certified
Food production guided by recognized compliance requirements.
ISO 22000
A structured food-safety management framework.
Batch-wise verification
Laboratory COA checks support consistency and process accountability.
The peanut pantry
One ingredient family. More ways to enjoy it.
From the breakfast table to the shaker and the cooking pan, our range is built to fit naturally into everyday routines.
Daily spreads
Peanut butter
Creamy and crunchy options for toast, bowls, fruit, baking, and straight-from-the-spoon moments.
Performance
Peanut protein
Protein-forward formats created for shakes, active routines, recovery moments, and everyday nourishment.
Mix and bake
Peanut butter powder
A versatile pantry option for smoothies, bowls, batters, desserts, and recipes that need peanut flavour.
Kitchen essentials
Peanut oil
An everyday cooking staple that extends our peanut-first thinking from the spoon to the pan.
Our brand family
Two focused brands. One purposeful standard.
Arcelo Nutri Food brings the versatility of peanuts to two distinct parts of daily life: performance-focused nutrition and traditionally inspired cooking oil.
Performance nutrition
Fit Muscles
Protein-forward peanut butter and powders developed for satisfying taste, flexible use, and active everyday routines, with palm-oil-free peanut butter options.
Cold-pressed purity
Annadhara
Natural, unrefined peanut oil produced through low-temperature cold pressing to preserve its nutty aroma and golden character.
Customer first, always
Confidence at every step.
Clear information and responsive support help make choosing, ordering, and receiving your products feel straightforward.
Clear delivery updates
Shipping options and estimated delivery dates are shown at checkout for your location.
Secure Shopify checkout
Payments are processed through Shopify's protected checkout experience.
Responsive order support
All sales are final. For product or order questions, email fitmuscles11@gmail.com and our support team will assist you.
Your routine, your way
Bring purposeful peanut nutrition into your routine.
Explore the full collection and find the spreads, powders, and pantry essentials that fit your day.